{"title":"Beauty Of Joseon","description":"","products":[{"product_id":"red-bean-refreshing-pore-mask","title":"Red Bean Refreshing Pore Mask","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat it is\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur pores are essentially pathways that sebum uses to reach the surface of our skin. When dead skin cells and surplus sebum clog these pathways, pores tend to enlarge. Proper pore care involves clearing away the built-up dead skin cells and sebum, followed by cooling the skin.\u003cbr\u003e\u003cbr\u003eFor this initial phase of skincare – pore and exfoliation care – we have harnessed ingredients from Earth, the cradle of our origin. Historically cherished red beans and kaolin have been chosen as key constituents. Kaolin effectively absorbs sebum, while red bean extract and powder assist in exfoliation and skin texture refinement.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMoist Clay Texture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe moisturizing soft mud formulation helps to absorb sebum and remove wastes without dryness or tightness. At the same time, it provides a refreshing cooling feeling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHaenam red bean extract 30%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRed bean has been an important herbal ingredient throughout Korean history as well as a beloved skin care ingredient. Women of Joseon, who emphasized skin care that creates clear and clean skin, used mung beans and red beans ground together to wash their faces. The rich saponin in red beans helps with the adsorption of sebum and acts as a natural exfoliant.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"140 ml","offer_id":48643193569579,"sku":"","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809738316986-6.webp?v=1750850571"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"Revive Serum","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is made for skin that has lost its vitality.\u003cbr\u003eIt contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eGinseng root water 63%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eSnail mucin 3%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eIt is a filtered and purified snail mucin secreted by snails and is known to help protect damaged skin. It also contains Centella asiatica extract, Mushroom extract, and Panax ginseng root extract.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"30 ml","offer_id":48643193930027,"sku":"","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809738316139-4-Photoroom.png?v=1750851272"},{"product_id":"hanbang-discovery-kit","title":"Hanbang Discovery Kit","description":"\u003cp\u003eThe 'Hanbang discovery kit' was created for those who want to find out which of the four BOJ serums is best for their skin.\u003cbr\u003e\u003cbr\u003eThis is a 10ml mini size set with 4 types of serums so that you can choose to use or layer them according to your skin type or skin issues. Experience a wonderful journey to find the right product for you before taking the plunge on a full-size bottle!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u0026lt;Calming Serum : Green Tea + Panthenol\u0026gt;\u003cbr\u003e\u003c\/strong\u003eSolution : Green tea leaf water 76% + Panthenol 2%\u003cbr\u003eNotable ingredients : Centella Asiatica Extract, Artemisia Vulgaris Extract, Sodium Hyaluronate\u003cbr\u003eTexture : Watery and lightweight texture\u003cbr\u003eBenefits : Soothing, Calming\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e\u0026lt;Glow Serum : Propolis + Niacinamide\u0026gt;\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eSolution : Propolis Extract 60% + Niacinamide 2%\u003cbr\u003eNotable ingredients : Betaine Salicylate (BHA), Tamanu Oil, Tea Tree Extract\u003cbr\u003eTexture : Honey-like texture\u003cbr\u003eBenefits : Anti-acne, Anti-inflammation\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003e\u0026lt;Glow Deep Serum : Rice + Alpha-Arbutin\u0026gt;\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eSolution : Rice bran water 68% + Alpha-Arbutin 2%\u003cbr\u003eNotable ingredients : Glycerin, Niacinamide, Soybean Seed Extract, Barley Extract, Rice Extract, Sesame Extract\u003cbr\u003eTexture : Watery and lightweight texture\u003cbr\u003eBenefits : Anti-pigmentation, Brightening\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003e\u0026lt;Revive Serum : Ginseng + Snail Mucin\u0026gt;\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eSolution : Ginseng Root Water 63% + Snail Mucin 3%\u003cbr\u003eNotable ingredients : Ginseng Root Extract, Adenosine, Matsutake Extract\u003cbr\u003eTexture : Lightweight, Mucin-like texture\u003cbr\u003eBenefits : Anti-wrinkle, Anti-pigmentation\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":48643194290475,"sku":"","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/beauty-of-joseon-hanbang-serum-discovery-kit.jpg?v=1744378957"},{"product_id":"glow-serum","title":"Glow Serum","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is made for those struggling with enlarged pores and skin redness. With a blend of 60% propolis extract and 2% niacinamide, gives your skin hydrated.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003ePropolis extract 60%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eAs a skincare ingredient, propolis extract is helpful for hydrating the skin providing calmness.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAmong the various effects of niacinamide, it is especially helpful in maintaining the oil and moisture balance of the skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBHA 0.5%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFat-soluble exfoliant\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"30 ml","offer_id":48643194683691,"sku":"","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809657114960-5-Photoroom.png?v=1750849997"},{"product_id":"relief-sun-rice-probiotics-spf50-pa","title":"Relief Sun","description":"\u003cp\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.\u003c\/p\u003e\n\n\u003cp\u003eLightweight cream texture\n\u003cbr\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\n\u003cbr\u003eAfter absorption, it provides a natural glow without a white cast.\n\u003cbr\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003c\/p\u003e\n\n\u003cp\u003eRice extract 30% + Grain fermented extracts\n\u003cbr\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003c\/p\u003e\n\n\u003cp\u003eSPF \u0026amp; PA Protection\n\u003cbr\u003eSPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.\u003c\/p\u003e\n\n\u003cp\u003e[SPF]\n\u003cbr\u003eKorean Lab : 52.5±5.8\n\u003cbr\u003eSpain Lab : 63.1±0.6\u003c\/p\u003e\n\n\u003cp\u003e[PA]\n\u003cbr\u003eKorean Lab : UVA PF 16.1±2.4 P++++\n\u003cbr\u003eSpain Lab : UVA PF 19 P++++\u003c\/p\u003e\n\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\n\u003cp\u003eRice extract 30% + Grain fermented extracts\n\u003cbr\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"50 ml","offer_id":48643195109675,"sku":"","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/BOJ.jpg?v=1720788281"},{"product_id":"matte-sun-stick-mugwort-camelia-spf-50-pa","title":"Matte Sun Stick","description":"\u003cp\u003eMatte Sun Stick was developed with Ramón @glowbyramon, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\u003c\/p\u003e\n\n\u003cp\u003eWhile most sun sticks are tailored for outdoor pursuits, we've designed ours to be just as beneficial in our everyday urban environments. Regular sunscreen reapplication every 2-3 hours is crucial for optimal SPF and PA protection, but it's often challenging. Therefore, we've engineered a sun stick with a matte formula that applies smoothly, without becoming clumpy or greasy, even when reapplied over makeup.\u003c\/p\u003e\n\n\u003cp\u003eOur sun stick utilizes a sebum-control silica powder to regulate oil production, ensuring an adherence boost and a smooth, matte finish. Plus, it's packed with artemisia capillaris and green tea extracts, contributing to a smooth skin texture while preserving its hydration.\u003c\/p\u003e\n\n\u003cp\u003eNon-greasy matte sun stick\n\u003cbr\u003eIt is a matte sun stick without any of the oily or sticky feelings. It is hygienic as you don’t need to apply it with your hands, and it is compact, enabling convenient use anytime, anywhere.\u003c\/p\u003e\n\n\u003cp\u003ePorous sebum-control silica powder\n\u003cbr\u003eSebum-control silica powder regulates sebum on the skin, giving a smooth and soft-rolling feeling without greasiness.\n\u003cbr\u003eKey ingredients\n\u003cbr\u003eArtemisia Capillaris\n\u003cbr\u003eMugwort has been an important ingredient throughout the history of oriental medicine. And artemisia capillaris has a cooling property and has been used as a therapeutic medicine to lower body temperature since ancient times. It contains vitamins A and C as well as various minerals to help nourish and soothe the skin.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eSPF \u0026amp; PA Protection\n\u003cbr\u003eSPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"18 g","offer_id":48643196420395,"sku":"","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/beautyofjoseonMatteSunStick_18g.jpg?v=1720782660"},{"product_id":"red-bean-water-gel","title":"Red Bean Water Gel","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat it is\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs skin matures, it tends to lose moisture and oil, leading to easier wrinkle formation. When the skin lacks sufficient moisture, it compensates by producing more sebum for protection. This imbalance can increase the risk of skin inflammation. Hence, maintaining the skin's oil-water balance is crucial for its health.\u003cbr\u003e\u003cbr\u003e'Dynasty Cream', our brand's debut product, was formulated to supply ample moisture and balance the skin's oil-water ratio. Over the past 5 years, valuable customer feedback has prompted us to expand our moisturizing cream line with fresh ingredients and a new formula.\u003cbr\u003e\u003cbr\u003eFor those with oily skin, we've created 'Red Bean Water Gel'. With its light gel consistency, it delivers abundant moisture without the greasy feel. The cream's key components, red bean extract and a blend of three peptides, synergize to boost hydration and skin health.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eLight moisture-gel formula\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e'Dynasty Cream' is ideal for dry\/combination skin, and 'Red Bean Water Gel' was developed for oily skin with active sebum secretion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003ePowerful moisture delivery and pore care\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt minimizes the feeling of oiliness and focuses on providing moisture. It contains 'red bean', known to help absorb sebum due to its abundance of saponins, and 'peptides', known to help improve wrinkles.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAs a light gel formula, it absorbs into the skin with a delicately fresh feeling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHaenam red bean extract 44%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRed bean has played an important role throughout Korean history. It was used as a medicine for its important role in the discharge of wastes and used as an ingredient in traditional food as well. Also, as recorded in ancient documents, women in the Joseon Dynasty used it with mung bean to wash their faces. Red beans help with the absorption of sebum, and the saponin in red bean peel helps skin health and elasticity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePeptide complex\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIt contains 3 types of peptides (SH-Oligopeptide-1 \/ SH-Oligopeptide-2 \/ SH-Polypeptide-1) to aid with skin health by helping to maintain the proper amount of growth factors, which naturally decrease due to aging.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTake an amount about the size of a coin, apply it to the skin, and dab it until properly absorbed.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt is especially ideal for oily skin with excessive sebum.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAfter absorbing sebum with RED BEAN MASK, apply this cream to replenish your skin’s moisture and create synergy with your pores and skin texture care.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"100 ml","offer_id":48662391030059,"sku":null,"price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809738316993-5.webp?v=1750851106"},{"product_id":"ginseng-moist-sun-serum","title":"Ginseng Moist Sun Serum SPF50+","description":"\u003cp\u003eThe Beauty Of Joseon Ginseng Moist Sun Serum SPF 50+ PA++++ is a remarkable skincare innovation that combines the benefits of superior sun protection, nourishment, and rejuvenation. This serum is designed to elevate your skincare routine to new heights, ensuring your skin stays shielded, radiant, and youthful.\u003cbr\u003e\u003cbr\u003eWith its exceptional SPF 50+ PA++++, this serum acts as a formidable defense against the damaging effects of harmful UV rays. It forms an invisible barrier on your skin, safeguarding it from sunburn, premature aging, and the development of dark spots. Say goodbye to worries about sun-induced skin damage and embrace the confidence of knowing your skin is protected.\u003cbr\u003e\u003cbr\u003eWhat sets this serum apart is its infusion of 30% ginseng extract, a potent ingredient revered for its revitalizing properties. Ginseng is known to enhance skin elasticity and firmness, helping to reduce the appearance of fine lines and wrinkles. By stimulating collagen production, this serum promotes a smoother, more supple complexion that exudes youthfulness and radiance. Unleash the power of ginseng and unlock a new level of skin vitality.\u003cbr\u003e\u003cbr\u003eTo further enhance your skin's natural beauty, this serum is enriched with 2% niacinamide, a powerhouse ingredient renowned for its brightening effects. Niacinamide helps to even out skin tone, fade dark spots, and improve overall skin texture. Experience a luminous and glowing complexion that exudes health and vitality, empowering you to shine from within.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"50 ml","offer_id":48662391783723,"sku":null,"price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809864752689.webp?v=1750849776"},{"product_id":"ginseng-cleansing-oil","title":"Ginseng Cleansing Oil","description":"\u003cp\u003e\u003cspan\u003eAt Beauty of Joseon, we value cleansing as the most important step in skincare. If neglected, skin impurities and sebum can build up in your pores, potentially causing skin inflammation. Our cleansing oil gently emulsifies and removes these impurities, ensuring a clean and refreshed complexion.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eOver time, our team has numerously tested many products to find the perfect base oil for our cleansing solution. We selected Glycine Soja oil as a base for its lightweight yet potent cleansing properties, effectively removing dirt, sebum, and makeup residue. Enriched with ginseng seed oil, our cleansing oil imparts a subtle, calming scent, transforming your skincare routine into a peaceful ritual.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eDeep cleansing\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSoybean oil is used as the base ingredient to gently dissolve dirt, waste, and makeup residues that accumulate on the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eMicellar cleansing technology\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMicellar is a particle composed of water and oil. When it comes into contact with the skin, the oil molecules attract and absorb waste and makeup residues like a magnet, while supplying moisture deep inside the skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"210 ml","offer_id":49536553681195,"sku":"","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809968130130-5.webp?v=1750849465"},{"product_id":"apricot-blossom-peeling-gel","title":"Apricot Blossom Peeling Gel","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a gommage type exfoliator, enriched with 19% Prunus Mume Flower Water and 8% plant-based Cellulose. It aims to alleviate skin concerns linked to uneven texture and excessive sebum production.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGommage texture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis product minimizes skin discomfort with its gommage texture. Massaging the plant-derived cellulose onto your skin delicately sloughs away dead skin cells and other impurities. It's versatile enough for both face and body use.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eMoisturization\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003eEnriched with 19% prunus mume water and 8% plant-derived cellulose, this formula helps make the skin texture soft and leaves your skin feeling intensely hydrated.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrunus mume flower water 19%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePrunus mume flower, the plum blossom, contains polyphenols and flavonoids to help make the skin clear and moist.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePlant-derived cellulose 8%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe cellulose extracted from cotton gently exfoliates dead skin cells and impurities in the process of clumping in a circular shape on the skin.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"100ml","offer_id":49541210997035,"sku":"","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5451\/9595\/files\/8809738312872-4.webp?v=1750847966"},{"product_id":"green-plum-refreshing-cleanser","title":"Green Plum Refreshing Cleanser","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoosing a cleanser involves finding a balance between thorough cleansing and maintaining the skin's barrier health. Our Green Plum Refreshing Cleanser, with its gentle, slightly acidic formulation, harnesses the power of plant-derived extracts from plum and mung bean seeds to achieve just that.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHypoallergenic, slightly acidic formula\u003c\/strong\u003e\u003cbr\u003eHealthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. 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Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eRenewal : Enhanced soothing and moisturization effects\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e30% mugwort extract was added to enhance Calming Serum’s soothing effect.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eGreen tea 50%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. 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Retinal liposomes and ginseng extract work together to address the loss of collagen and visible signs of aging like fine lines. Add it to your skincare routine to help enhance skin elasticity and brightness: It's the ultimate eye serum for bright, firm, youthful-looking eyes.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eNon-Sticky + Nourishing\u003c\/h2\u003e\n\u003cp\u003eMade with a lightweight serum texture that absorbs quickly without stickiness. 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