Enriched with moisturising properties to protect your baby's skin from dryness, JOHNSON'S Baby Soap is a gentle formulation designed for mild cleansing of delicate skin. It's easy to grab and suitable for baby's entire body, including their face. Backed by over 100 years of trust, all JOHNSON'S baby care products are Paediatrician & Dermatologist tested for proven mildness, are free from parabens & alcohol and leave skin feeling soft.